The Live Listing

Why Your Setup Matters for Live Selling When you sell live on Whatnot, viewers decide in seconds whether to stay or scroll past. The difference between a polished show and a grainy, echoey one often comes down to three things: lighting, sound, and the camera. You don't need a broadcast studio, but making smart choices with gear you already have can raise the quality of your stream significantly. This guide walks through each piece step by step, pointing out what to watch fo